Steps for a Successful Podcast: Interview with Matt Theriault – “The Do Over Guy”

April 21st, 2011 → 10:25 pm @

I recently had the pleasure of speaking with Matt, “The Do Over Guy,” Theriault whose podcast, “Your Do Over,” has become wildly successful very fast. He shares his secrets in this interview.

 

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Transcript:

Lainie: Hi, this is Lainie of MagiScript.com and I’m so excited to be here today with Matt, “The Do Over Guy,” Theriault. Matt is the host of the podcast, “Your Do Over.” Through his podcast, he shows people dissatisfied with their current situation how to start over and begin a new life setting goals and objectives so they can create wealth and live life to the fullest easier, faster, smarter.

If you’ve ever thought, even just once in your life, “Can I get a do over?” then this show is for you, because I’m telling you, this podcast is amazing, inspiring and it will change your life.

Matt’s podcast became phenomenally successful in just a very short time. After less than 20 episodes, he actually had to change hosts to accommodate the traffic. We’re going to talk about the strategies Matt has used to accomplish this, but before we get into that, I just want to ask, Matt, where did the name “The Do Over Guy,” come from?

Matt: Good question. Thanks, Lainie. I would love to give you this great answer, but it just kind of happened. So many times, the best things in life just kind of happen and you can’t really explain it. That’s why I kept it, because it just made sense.

It started with my aspirations of writing a book. I don’t know if you know my story, but I spent 15 years in the music industry, and after the digital download came along and completely wiped out the CD distributor, I found myself without a profession. I didn’t have a plan B, so I had to go and start over.

The only place that I could think of that would produce the type of income that I’d become accustomed to in the music industry was through real estate investing. I got involved. I haven’t completely replaced my income from the music industry, but I’m certainly on my way back up and I’m on my way back up twice as fast.

I just had to start over. I said, “This would make a great book.” I completely achieved great success in music, hit rock bottom, bagged groceries for six months, and now I’ve pulled myself back up and I’m on my way right back on the same path of financial independence, financial freedom, and doing it twice as fast.

I thought that would make a great book. It initially was called “Starting Over Again” because I had a couple false starts in my life. Starting all over again was the original idea. That just didn’t have enough ring to it.

I was just driving down the street one day and I thought, “What about Do Over?” That just had more of a ring to it. It was a little bit more poetic, so to speak.

I found myself saying, “Wow, I’m going to be one of these motivational speakers.” It was something I had never envisioned for myself. Although I love personal development and I’ve always been a fan of it and I’ve always been a part of that industry, that wasn’t very appealing to me. That was the tall, dark, and handsome guys, the perfect speakers and the big, bright white teeth and the fancy cars and they boast on how much money they made and all that. There’s so much fluff and theory. That part wasn’t really appealing to me.

I wanted to be just a normal guy – the jeans and t-shirt guy that was able to make it work and has somewhat figured life out, and figure it out from universal principles that anyone could apply to anything regardless of what they want to do.

So I just went “Do Over” and I’m just a normal guy. It just turned into “The Do Over Guy.” I know that was a long answer, but that’s how it happened.

Lainie: That’s awesome. What I love about Your Do Over is you’re giving your audience something powerful every single episode, but you do it without overwhelming them. I’m curious, why did you decide to start a podcast in the first place?

Matt: I’ve always been an audio book fan. I’ve never had a whole lot of time in my life to sit down and read books. I would always multitask whether I was driving or sitting in L.A. traffic or on the treadmill or running around the block; whatever it might be. Maybe in an airplane. I would always have an audio book playing.

About a year ago I stumbled across podcasts. I had heard about them for a while, but I didn’t really know what they were and I didn’t have a whole lot of interest in learning about them. I just as too busy to try and take on something new.

But I stumbled across, through iTunes as I was shopping for music and shopping for audio books, I had checked out a podcast. I forget which one it was. It was an Internet marketing podcast. It caught my attention and I saw the little “free” button next to it. I thought, “Oh, these are free.” I thought podcasts you had to pay for.

So I downloaded a couple and listened to them. I was totally hooked. There was just all this wealth of information, this free information. The actual podcast I was listening to was about Internet marketing and I was just about to launch my book. That was some information I was looking for, because I’m self-published, so I knew I was going to have to try and capitalize or take advantage of every possible avenue I could to sell my book. It just seemed like the podcast fit me really well, so I thought I’d give it a try.

So I gave it a try and I don’t know if I fell in love with it initially, but it turned into somewhat of a hobby that I enjoyed doing.

Lainie: That’s awesome. You know what I love about your podcast? From the very beginning, you did it the right way. You have an intro, you have an outro, you have music and you did that from the very  beginning. Did you have any idea that Your Do Over was going to become so successful so fast?

Matt: I didn’t. I had really no idea. Actually, it was funny. Ironically, I found a podcast on podcasting. They had said one of the major mistakes that a lot of people make when they’re doing a podcast is they don’t pay a whole lot of attention to their production, they don’t pay a whole lot of attention to their sound quality.

I noticed myself after listening to several podcasts I was very much attracted to the ones that sounded professionally produced, the ones that sounded like they put a little bit of time and effort and some care into their podcast.

I was like, “Okay, I get it.” I want to try and create a podcast that I would listen to myself, and I f I keep going back to the ones that have the nice tracks with a little bit of a music intro, and a little bit of structure and a music outro, that’s how I’m going to do mine as well. That’s how I decided to do it that way.

Lainie: Do you attribute a lot of your success to that? How do you think Your Do Over has attracted so much attention so quick?

Matt: Wow. I get a lot of emails. They go and they sign up on my email list on my website. But if I wasn’t able to interact with them, I would really have absolutely no idea why it became so successful so fast.

But  based off of their response, it’s almost 100% of why and how I decided to do this in the first place, that I was just going to do personal development and I wasn’t going to go with all the fluff and the fanfare and rah-rah stuff. I was just going to be the normal guy that implemented nuts and bolts, practical information that people could use, that they could actually take a piece of information from the podcast, go put it in to play whether it was in their career, whether it was in their relationship, whether it was into their workout – whatever it might be – and actually experience some results.

I’m hearing back from people, “I just like how you put it, Matt. You’re just straightforward. There’s not all this fanfare. You just tell it how it is, and the stuff that you talk about just makes sense. I just like it because you make sense and you’re just a normal guy.”

Perfect. That’s what I set out to be was the normal guy. That’s what the response has been. I guess there are enough people out there looking for stuff like that. I would have to say I luckily stumbled across that audience. I didn’t know that audience was going to be so big.

But I just set out like I think everyone should do, set out and create a product, or create a podcast, create a show, create a service that you would want to use yourself. That’s somewhat has been my secret. I just created a podcast that I would want to listen to myself.

Lainie: The thing that’s great about it is there’s something useful in there for everyone. I know when I first heard your podcast, I said to myself, “This is fabulous. This is great.” Everyone I knew, all my friends, my family, I emailed them and I said, “You have got to listen to this. This is amazing. I love this.”

Matt: Awesome. Thank you. I had no idea.

Lainie: You’re welcome. I think it’s great. I love doing the transcripts for it. I get excited every single time I see a new one. It’s useful information for myself, too. I just love it.

Not everybody chooses to provide transcripts for their podcasts, but if they do, they usually make that decision months in. After they’ve already become successful, they’ll decide to go ahead and add the transcripts. But you made this decision from the very beginning. Why did you choose to do that from the beginning?

Matt: The primary reason I chose to do it was because the podcast I was listening to on Internet marketing, they talked about how to leverage your time and leverage your content creation.

On the Internet now, content is everything. If you don’t have good high-quality content, you’re not going to have any listeners. You’re not going to have an audience very long. There are just so many options out there for content, so many options out there for information, so many options out there for education, so many options out there for entertainment. They’ve got a wealth of options as to how your audience is going to spend their time.

I knew my content had to be really good, and that takes time to create good content. One of the podcasts I had been listening to was when they record a podcast, they’ll spent a lot of time on producing that one podcast. Then they’ll take that podcast and distribute it in multiple mediums across the Internet.

So they have the audio part of the podcast; that’s one medium. Then they take the transcript and they’ll send that transcript over to an article writer, and that person will write an article based off of that person’s words and market the article. They might have another person that creates a blog post out of that content.

But then when they said the primary reason you want a transcript is because Google is everything these days. If you have a website and you’re not doing any sort of search engine optimization, you’re probably not going to be around very long or you’re going to spend a lot of money to generate traffic to get to your website.

They said a typical hour podcast has anywhere from 4,000 to 6,000 words in it – maybe 7,000 or 8,000 words – and all of that content, Google loves to see that content. So when you can add that content, that transcript, to your website in a blog post – I post my actual podcast on my website – Google loves that and you get a lot of search engine benefit from that type of content.

So right off the bat, I just wanted to work smart. That’s so much what my podcast is about is working smarter, faster, and more efficiently. I can create one piece of content with my podcast and spend a lot of time and make it really, really good, but then I can distribute it through multiple mediums and the transcript is the birth or the beginning of taking it outside of the audio realm into the written word.

Lainie: Right. So rather than people just finding you on iTunes, they can search on Google, come across the transcript which is search engine-friendly and find you that way as well.

Matt: Absolutely. And it’s worked really well. I get a lot of traffic from my podcast and I’m starting to see my search engine activity and my search query go up significantly. I think a lot of it is from the rich content in my written transcripts.

Lainie: Awesome. What advice would you give to someone who knows nothing about podcasts, but is considering one? A lot of people use teleseminars and they’re busy marketing their teleseminars. They’ll do a telesummit and try and get people on their list. They don’t do the podcasts, which is I would say, quicker.

What advice would you give to somebody who wants to start a podcast, but like you, when they start out, have no idea how to do it?

Matt: iTunes makes it very simple. I think Zune or something else I looked into, right now, I think they do the Blackberry platform. It’s very simple; it’s very easy. I think there are only two or three steps to actually launch a podcast. It doesn’t require any money.

It’s very simple do in that sense, but if it’s something that you want to actually receive some benefit from – and I’m still very new to this. I’ve only been doing this six months, maybe even less than that. I think I started in late October.

What I found is you want to do minimal selling. You want your content to be really, really good. There are so many podcasts. They’ll give you three seconds of content, and then the rest of the thing is a sales pitch. It might be indirectly; it might be directly.

I think you want to hold back on the selling until you at least build your audience and build the relationship, because it is a relationship-building process with your audience.

The other part of it is be really specific on who you’re trying to reach, and incorporate that into your title of your podcast. There’s all kinds of information on how to build your search engine optimization through a Google or a regular Internet search engine, but through the iTunes, that’s still a little bit of a mystery.

But what I found is b really specific and try and incorporate who your audience is into your title. Your Do Over, that’s not really what people are looking for. But I have a subtitle of how to start over setting goals and objectives, creating wealth so they can live life to the fullest.

How to start over is a biggie. Motivation, inspiration – that’s in my description as well. I know people are going to look for someone like me even though I don’t consider myself a motivational speaker. That’s most likely who they would be searching. They’d be searching motivation or they’d be searching inspiration.

I don’t even like the word “self-help.” I think more of what I do is personal development, but I know the laymen are going to be looking for self-help, so I want to make sure I have all of those words represented in either my title or my description.

Thirdly, what I’ve learned is it’s a much quicker road to getting iTunes’ attention if you record anywhere from three to five podcasts first before you actually launch your podcast, because what happens is if you record those three or five podcasts and you launch them all at the same time, each time one person comes along and discovers your podcast and they download, you’re going to get five downloads instead of one download. That catches the attention of iTunes, I believe. I think that’s how it works. That’s what I’ve noticed.

If you start getting five downloads for every person, they have a section there called “New and Noteworthy” right on the front page of iTunes. If you get on the New and Noteworthy section, then all of a sudden it’s kind of a tipping point.

So if I were to do it all over again, I wouldn’t have just launched one at a time. I would’ve launched five all at once right at the beginning.

Lainie: That’s really good advice.

Matt: I guess I know more than I thought I did. I think consistency makes a big difference as well. Keep in mind if you start gathering an audience of people that like what you do – I get emails all the time, “When are you coming up with the next one? It’s been seven days. Where is it? Where is it? You said once a week on your podcast.”

So plan on being consistent and count on your audience, the people that like you, they’re out there waiting for it. They’re waiting for you. I wouldn’t even get started unless you planned on being consistent with it and doing it long-term.

Lainie: One thing I really, really love about your podcast is it’s not an hour long. Your podcasts are usually 20 minutes, 40 minutes tops and you give really good information in that time and you give people something to think about, to walk away with, if not an action step.

They can go ahead and do that throughout the week and then by the time they’re done implementing the advice that you said, you’ve got the next one.

Once they listen once, you’re hooked. That’s it. You’re hooked. You’ve got to keep listening.

Matt: That’s so cool. I actually got a written email just this morning that said that exact thing. It says, “I’m having Your Do Over withdrawals. When is the next one coming on?” Wow, I had no idea.

Lainie: My favorite one was “Why Your To-Do List is Not Working.” I saw the title to that one and I said, “Yes! This is what I need!”

You’ve got your podcast. You combine the podcast with the transcript. You also put articles on your blog. And you have a book and an audio program, which is just phenomenal. You’re so busy. What’s next for you?

Matt: What’s next? Actually, through the podcast, when I’m sharing my information through the podcast, I use a lot of stories. I use a lot of my personal experiences. Those personal experiences either have to do with the hard lessons I learned in the music industry and the new lessons that I’m learning inside of real estate investing.

I find myself talking a lot about real estate investing and I get a lot of questions about real estate investing. But I don’t want it to be a real estate investing podcast, so I actually have been holding back on sharing that type of information.

But I’ve had enough interest to where I think I’m going to go ahead and start a new podcast specifically on real estate investing, on how I’ve been able to achieve what I’ve been able to achieve.

I mentioned that just briefly three or four episodes ago, and I’m getting emails now. “When is the real estate investing podcast coming on? When are you going to do that? You said it was two weeks; it’s been three weeks. When are you going to have it?”

I’m like, “Wow.” I’m held to every single word that I utter on those podcasts. I’m excited about it. So the next thing up for me is a real estate investing podcast. It will be called Epic Real Estate Investing.

Lainie: Nice. I like it. I’m not sure if it was you I heard it from or somebody else, but a ridiculously high percentage – I’m not going to quote it because I don’t remember exactly what it was – says that the majority of the millionaires out there did it through either business ownership or real estate investing.

Matt: That’s absolutely true. There’s 1% of our country that has a net worth of $5 million or more. Only 1%. 99% of the people don’t even make it there; don’t even come close. But 1%. And 74% of that 1% created that wealth through business ownership and real estate investing.

So for anyone out there whose aspiration is to make money and that’s their focus, they just want to be rich, in my opinion, real estate investing. The statistics say that’s your best shot of getting there. That’s why I’m doing it.

Lainie: Matt, thank you so much for doing this interview with me today. It was so awesome to talk to you.

Matt: You bet. You’re welcome. And thank you for the great service that you provide me. There are other options out there, but I just love the way that you take all my ums and uhs and you do a little bit of grammar correction and make my hyperlinks live.

I’ll tell you, it relieves a lot of work from me. It’s been a pleasure. So, thank you, Lainie. Any time, I’ll be happy to do this for you.

Lainie: Thank you so much. Matt, how can people get a hold of you? How do you want them to contact you?

Matt: The best way is TheDoOverGuy.com, the blog. That’s the website. In iTunes, the show is Your Do Over. That’s the name of the show.

Lainie: Thank you so much.

Matt: You bet.

Lainie: Talk to you later. Bye, bye.

Matt: Take care.

 

 

Categories: Magiscript, Podcasts, Transcripts

Podcast Transcription: Why Having a Transcript for Your Podcast is Crucial

April 5th, 2011 → 8:37 pm @

The audio and video for your show are not searchable. The text on your transcript is. Podcast transcripts generate more traffic to your website because the text is searchable and people will ultimately stumble upon it when browsing the web for content your podcast delivers. Search engines will pick up the keywords.

Transcripts provide content. Simply copy and paste your transcript and it’s an instant blog post. You’re also able to pull the content from the transcript and create several blog posts, articles, content for your newsletter, etc. One podcast transcript can be the base for several pieces of content.

Once you have a few transcripts, you have enough content to create a product such as an e-book.This means you don’t have to do it from scratch. You have already done the work! All you have to do is hire a podcast transcription company to transcribe your audios, then a writer to piece it all together. Simplify the process and hire a company such as MagiScript to do both for you.

Attract a larger audience. While many people do prefer to watch a video or listen to an audio, many do still prefer a text version. They may not have 30 minutes or an hour to devote to your show. Reading the content takes half the time. They also may prefer to print the transcript so they can go back and read it whenever they want and/or highlight the key points.

Personal reference. Once you have completed several of podcasts, you might need to find something specific someone said. This can cause you to spend a few hours of your time trying to find the spot in the audio you need. If you had a transcript, all you would have to do is a simple search through the text, which only takes a minute. Your followers may also find this useful for the same reasons.

 

Categories: Magiscript, Podcasts