Should You Transcribe Your Blog Talk Radio Show?

April 11th, 2012 → 4:46 pm @ // One Comment

Should you be transcribing your Blog Talk Radio show?

Well, if you’re using that radio show to funnel traffic to a product or service you offer, then yes you do. There are a lot of reasons why. But, for the sake of brevity, I’ll go over a few.

The first reason is searchability. We do not have the technology yet of search engines being able to pick up content in video or audio unless we tag it with the specific search phrase. Everything you’re touching on in that show – unless you specifically tag that episode with everything or included everything in the overview – then you’re missing out on traffic.

What I suggest you do is tag the radio show and do the overview for the main points, but get the show transcribed and put it on your website or blog and send the traffic there – because that’s where you ultimately want them to end up anyway.

It gives you written content. Each episode of your radio show will give you content for a month. A 30-minute audio will get you two to three blog posts, and a 60-minute show will get you four or five (maybe even six).  If your show isn’t a model where you’re interviewing other people and you’re giving your content, that gives you the perfect base for a book or other product.

If you’re using show to interview other people, and it’s their content, I would still get it transcribed because it associates you more with that person. For example, if I interviewed Oprah, don’t you think I would want to get that transcribed? Yes!

How many people do you think search for “Oprah interview transcript”? When I looked it up on Google’s keyword tool, 390 people search on that term every month. Guess where the first result brought me to? Are you surprised? The transcript that came up was Oprah’s interview with J.K. Rowling, which someone associated with the Harry Potter website had completed almost two years ago! Sure, not everybody looking for a transcript of Oprah Winfrey is also a fan of Harry Potter… but what if they are? The visitor happened upon a site they’re now a fan of. How many times have you stumbled upon a site you liked when you weren’t even searching for it? This relates back to searchability.

You’re also appealing to a larger audience. I may not want to sit through a 60-minute Blog Talk Radio show at my computer. Sure, I can download it and save it for later and listen while I’m on the treadmill. But, I may take 10 or 15 minutes to read the transcript – or even five minutes to see if it’s something I’m interested in.

Let’s say I did listen to the whole 30- or 60-minute show and I remembered you said something about an herb I could use to help me sleep at night, but I couldn’t remember the name of it. If I can’t remember the episode you talked about it and you didn’t tag it with that – or even if I did remember the specific show – I don’t want to have to scroll through that whole show to find that one thing, because I may not remember where in the audio you even said it. But if you have the transcript, I can easily find it.

If you have a well-done transcript, you can also easily engage in video marketing by using the content in the show and putting it on YouTube.

Now you’re really rocking it out because, with that one show, you’re engaging with your audience in audio, written, and video. You’re opening yourself up to – and appealing to – a whole new audience.

So get that Blog Talk Radio show transcribed and splatter yourself and your message all over the Internet in all different forms!



One Comment → “Should You Transcribe Your Blog Talk Radio Show?”

  1. Laura Rolands

    5 years ago

    These are great points! I often worry about writer’s block, but if I just transcribe my BTR shows, I’ll have more content than I need! Thanks so much for the article.


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